OUR VISION
Edouard Haag – 8th generation
At Meteor, we’re proud of being an independent, family-run brewery since 1640.
Because being independent means being able to achieve our dreams and commitments, and to choose our own future!
Because being independent means honouring our four centuries of history, our Alsatian roots which are so important to use, the made in France approach which we take for granted, and above all our 200 employees.
These are the people who keep the independent spirit of Brasserie Meteor alive every day.
1640
And because today’s battles are tomorrow’s victories, we have never stopped defending our family heritage.
For 8 generations, we’ve believed in a world where breweries, like any other business, must be able to survive the passing centuries while deeply respecting people and the environment. So being independent is also a commitment to the future.
Meteor’s history teaches us that to last you have to be sustainable, and we will continue to be so by offering products that are ever more respectful of the environment.
8
gEnErationS
is our
treas
r, and the destiny of
our family has been
CLOSELY LINKED TO IT
for 8 generatins
IS OUR
treasr,
and the destiny
of our
family has been
closely linked to it
since 8
generatins
OUR HISTORY
Our history has been written alongside that of Alsace and France for almost 4 centuries.
We are both witnesses to history and actors in our own story.
At Brasserie Meteor, family and independence are at the very centre of our values.
1640
Jean Klein set up his brewery in Hochfelden, a commercial enterprise.
1640
Martin Metzger acquired the brewery.
1840
Marie-Louise Metzger, daughter of the brewery's owner, married Louis Haag in 1898. This union gave rise to the METZGER & HAAG brewery.
1898
Louis Haag became president of the METZGER & HAAG family business following the death of his father-in-law Alfred METZGER in 1914.
1914
Louis Haag and his two sons, Frédéric and Alfred, set up the Louis Haag-Metzger & Cie brewery.
1916
The brewery was renamed METEOR, a contraction of Metzger and OR, the colour of the beer. This name is also suitable for the European market.
1925
Launch of Meteor Pils, inspired by the famous Czech beer Pilzen: the first of its kind in France.
1927
Launch of the March beer "Meteor MARS", since renamed Meteor de Printemps. Launch of Wendelinus Braü dark beer.
1930
New fermentation room.
1951
The 100,000 hectolitre mark was achieved (in the photo, Michel Haag, 7th generation, is sitting on the barrel!)
1956
New brewing room.
1959
Michel Haag becomes Chairman of Brasserie Meteor
1975
Launch of Ackerland, a special beer
1977
Meteor was the 1st to launch the 5-litre mini-barrel in supermarkets in France.
1982
The 300,000HL mark was achieved!
1980
Yolande Haag was appointed Head of Communications. The 400,000 hectolitres mark was achieved in the early 1990s.
1990
New beers with strong personalities were launched: Mortimer (whisky malt beer) in 1992, Pravda and Ska in 2003, Muse (low-alcohol cherry beer in 2008)
2000
The 500,000HL mark was achieved!
2004
Meteor was the first brewery to be IS0 50001 Energy Management System certified!
2015
Edouard Haag, the 8th generation, takes over as head of sales.
2015
A new, more modern logo, which pays tribute to our history by using some of the brand's identity codes from the 1920s!
2016
Our beer festival was launched here in Hochfelden!
2016
Every year we brew 2 one-off, creative draught beers!😊
2017
Opening of Villa Meteor, our brewery tourism centre which attracts 25,000 visitors a year!
2017
LE METEOR restaurant opened in the heart of Strasbourg!
2019
Edouard Haag, 8th generation, became Chairman of Brasserie Meteor
2021
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OUR commitments
CSR
For 8 generations, we’ve believed in a world where breweries, like any other business, must be able to survive the passing centuries while deeply respecting people and the environment. Being independent is also a commitment to the future.
They’re talking about us
